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Force 5 recently wrote about a project we did involving QR (quick response) codes. The campaign, done for Smoker Craft boats, has been a success and a practical application of this new and growing...
View ArticleGoogle Panda
Google’s recent “Panda” update is getting plenty of notice and discussion on SEO and web marketing sites. This is an algorithm update, the formula Google uses to rank sites—using a variety of areas of...
View ArticleIs the Twitter nest getting crowded? Speculating Twitter’s next move
Recent news of Twitter purchasing Tweetdeck and cutting off third-party development of Twitter clients has me wondering where Twitter is headed. Twitter has no doubt proved itself as a contender in the...
View ArticleFriend us on Facebook!
Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them. Affluents need to see a consistent message that makes following a brand...
View ArticleWhat I love about the internet
For many of us, the internet is an integral part of our lives. Aside from my personal use to book trips, make online purchases and get directions through MapQuest, my focus is generally how it is used...
View ArticleHey Buddy, wanna deal?
The “daily deal” industry structures their deals so that the retailer must be very careful about the deal they are getting.
View ArticleSocial Media Trends for 2011
In a May, 2011 Report, authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of...
View Article10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this...
View ArticleBecause Heroes Go On Missions
Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE "Training Missions" for area 501c3 Non-Profits. Our December 6, training mission is "Flying Your...
View ArticleBlogging Anxiety
Here are my top 3 nuggets of wisdom on how to keep the blogging passion alive.
View ArticleShall we play a game?
“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program...
View ArticleFrancis Scott Key, the Social Media Marketing Guru of 1814
March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if...
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